Sally began writing in 1984 while she was working for a children`s book club. Since 1995 she has been writing full time and has won the Smarties Prize. She now has some fifty titles in print. `Shhh` won the Children`s Book Award, `Wake Up Dad` won the Best Books for Babies Award and `There`s a Monster Who Eats Books in our House` was Highly Commended in the Right Start/Petit Filous award, shortlisted in the Sheffield Children`s Book Award and selected by the Young Book Trust as one of the `100 best books`. One of her successful POPPY AND MAX series was chosen for the Richard and Judy book award.